Utilities.CRM - Solutions - Adacta
Deliver Superb customer experience with
Utilities CRM

Connect sales, marketing and customer care, optimize and improve.
Utilities CRM - a CRM solution developed for the utility industry. 

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Utilities CRM leverages
Mecoms CRM Connector

an integration framework between Microsoft Dynamics CRM and MECOMS core system.
Adacta is Ferranti's partner for the Adriatic Region with a dedicated MECOMS team.

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Utilities CRM serves utility leaders

Winning in the highly competitive utilities market requires streamlined operations, fast reaction to market changes, quick deployment of innovative products and superior customer service while keeping operational costs low.

Utilities CRM Solution provides out-of-the-box CRM functionalities for supporting specific utilities sector operations. It is targeted at utilities companies that would like to quickly establish a CRM solution without compromising on functionality. It incorporates a set of industry-specific pre-developed Microsoft Dynamics CRM modules and predefined guided processes which can be further optimized and selectively included in the final solution.

How can an insurance company benefit from implementing AdInsure.CRM?
  • Connect marketing, sales, and customer service and improve the effectiveness of each
  • Track customer activities at all touch points
  • Access the customer through a single, 360° customer view and adapt the view for marketing, sales, and customer service department
  • Manage, control, and measure KPI‘s for sales, marketing, and customer service
  • Gain control over cost management: reduce operational costs and optimize resources
  • Enjoy control over customer retention in the highly competitive and ever-changing insurance industry
  • Gain a flexible solution, applicable for different business models (on premises, cloud, hosting)
  • Be mobile and still have a control over your work and your customers


Adacta‘s competencies in the utility industry are based on several successful CRM, BI and ERP projects within the CEE region. Dedicated utilities team of 50 employees with expertise and understanding of the utility industry enable us to focus on business goals and find the best IT solution for our customer‘s business needs.

Microsoft Partner

Adacta‘s competencies at implementing Microsoft Dynamics CRM and developing industry specific CRM solutions are recognized by Microsoft with its Gold CRM Microsoft‘s Partner certification for the Adriatic Region.


25 years in the IT industry, international operation, a team of over 350 people, more than 400 completed projects, and a commitment to growth and development are ample testimony to our good work. With a team of over 100 employees, Adacta is the largest Microsoft Dynamics partner in the Adriatic region and expanding in the CEE markets.

Utilities CRM features

Be one step ahead of your customer with easy to follow 360° customer view and 6 outstanding Utilities CRM features.


Recent opportunities

Boost sales with proactive approach. Track new, open, won and lost opportunities including competition information. Always know current opportunity status and when, what and who is responsible for the next sales step.


Be ahead of your customer by always knowing what to do next. Utilize collected customer data to predict next best actions and next best offers based on business events, historical data, renewals, segmentation results or external recommendation engine.

Customer information

Make informed decisions based on up to date customer information including contracts, connections, invoices, payments and consumption data synchronized with the core system.

Important information

Keep most important customer information at hand, such as customer segment, rating, outstanding amount, annual consumption, etc.

Billing and Payment Info

Quick overview of most important billing and payment parameters and statuses, including invoicing channel, method and terms of payment, invoicing type, outstanding amount, blocked customer info, etc.

Recent cases

Know customer current and recent issues and act accordingly. CRM ensures all customer inquiries - regardless of communication channel - are stored in one place and easily accessible directly within 360 customer screen.

Utilities CRM Product Brochure:

Discover how can an utility company benefit from recognizing customer's key life events and see examples of tracking sales and marketing performance.

Why Dynamics CRM and why Adacta

"Microsoft has been recognized by the top analytical firms and independent consultancies as the leader in delivering the most advanced, powerful and flexible CRM solution in the market – Microsoft Dynamics CRM. We are delighted to partner with IT leaders such as our Microsoft Dynamics partner Adacta to bring our clients in the Utilities industry the CRM solution and industry know-how they need to survive and thrive in today´s competitive environment. Utility companies need a CRM solution that will enable them to provide superior service to their customers quickly and efficiently, empower their sales and marketing teams and provide instant access and collaboration capabilities anytime, anywhere. Microsoft Dynamics CRM, coupled with the utilities industry expertise and engineering skills of our partners, delivers on that promise by giving our clients the tools and knowledge they need to win, serve and retain their customers."

Tatjana Lukić, Regional Director, Microsoft Business Solutions - Adriatics, Balkans, Baltics & CIS at Microsoft, In

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Customer evidence

See some of our CRM references for the Adriatic Region.

Adacta‘s references

See some of our CRM references for the Adriatic Region.

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